The web is a huge place and getting found is half the battle - and it's the half most organizations neglect. Learn how search engine optimization and search engine marketing can drive visitors to your door. It's not good enough to build a great website - you need to be proactive in seeking out potential visitors and customers through search engines.
Search Engine Optimization
Unlike the movies, it's not as simple as "if you build it, they will come". When it comes to getting your website to show up in search engines, it's "if you build it right, they will come." There are right ways and wrong ways to build your website so it shows up in the search engines. Build it the right way, and your site will climb the ranks, bringing you visitors and customers. Build it the wrong way and you will be frustrated with obscurity.
I can show you the ins and outs of search engine optimization - the tips and tricks that drive your site to the top. I can work with your existing website development team to integrate the proper strategies and tactics into your site, or step in and do the programming myself, if needed. I can cover it all with you - keywords, metatags, page layout, site registrations, XML site maps, etc.
Search Engine Marketing
Some may say that search engine marketing is a dead, overcrowded field, hard to get any positive return from investment. Nothing could be further from the truth. Yes, there can be a lot of competition out there, but that's the same in most any advertising venue. The key is to find the niche opportunities that are cost-effective for your business. And there is more to search engine marketing than just Google. There are many other search engine marketing networks out there, offering specific opportunities for specific industries and sectors. And now there is a whole new level to search engine marketing, using local search and mobile search to market through devices other than the desktop computer.
