Project Portfolio

Project Success Stories

We have literally dozens of project success stories we could tell.  Here are just a few.

Email Marketing

Introduced use of A/B testing and customer segmentation into email marketing for B2B distributor of electronics and increased open rates by 25% and click-thru rates by 100% in 60 days.

Search Engine Marketing (PPC)

For electronics retailer, increased PPC monthly sales by 20% in first 90 days, while decreasing ad spend by 10%, by optimizing Google Adwords campaigns for keywords, bid levels, time of day, and ad copy.

Search Engine Optimization (SEO)

Created and implemented SEO strategy for manufacturer of heating and cooling equipment, increasing SEO traffic by 40% in 6 months.

Web Development

Redesigned consumer website for heating and cooling manufacturer, using the SiteFinity platform, reducing page load time by 50% and achieving a 40% boost in visitor goal completions.

ERP and CRM

Architect and implementation lead on SalesForce.com implementation for outdoor equipment etailer. Integrated Magento e-commerce platform with SFDC to pass customer and order data between each system.

Digital Marketing Projects

Content Marketing

Optimized content marketing strategy through the consistent use of clear, compelling calls-to-action, doubling average time-on-site in 30 days

Email Marketing

Led selection of new outbound email service provider, resulting in 40% increase in open rates due to improved deliverability.

Social Media

Created and executed social media strategy, governance and development standards for insurance company. Led implementation of B2B and B2C uses of social media including Twitter, Facebook and LinkedIn.

E-Commerce Projects

Customer Retention

Tripled repeat business in 2 years by creating a customer segmentation program, A/B testing special offers, and revamping seasonal email promotions.

Abandoned Carts

Improved checkout completion process 10 percentage points by re-designing the checkout forms and providing more customer-friendly feedback on common errors.

Shopping Experience

Introduced live chat, abandoned cart recovery, cross-selling/up-selling impulse buys, coupon codes, and other optimizations, boosting sales by 20% in first 12 months.

Digital Strategy Projects

Platform Roadmap

Created an enterprise digital platform roadmap for consolidating content management (CMS) and ecommerce platforms across all company divisions.

Digital Transformation

Created a 2-year plan for digital transformation of customer-facing sales, marketing, and service functions, to improve customer experience, enable self-service, and lower transaction costs.

Go To Market

Developed digital strategy for B2C insurance company, spanning web development, SEO, email marketing, and paid advertising. Guided re-development of consumer insurance site, email pilot program and search engine marketing pilot.

Web Development Projects

Platform Consolidation

Project lead and architect for consolidating all digital properties to new enterprise platform, including CMS, e-commerce, and portals.

Apps

Designed and led development of 2 consumer-facing mobile apps using AWS and offshore development team.

Intranet

Project manager, architect and lead developer of SharePoint intranet for multi-facility manufacturer.

Business Intelligence Projects

Data Warehouse

Architect of data warehouse program for stock and options data. SQL Server-based warehouse with Business Objects front-end for analytical tools. Automated data flows from dozens of providers, reducing daily processing time by 80%.

Sales

Increased productivity of in-house sales through automated prospect management to segment customer database nightly based on sales funnel and generate targeted calling lists each day. Created web-based "dashboard" of penetration and conversion statistics, updated daily.

Public Data

Designed and constructed data warehouse for local government organization that manages groundwater programs. Converted prior data from legacy formats.  Created a website for the public to access the data warehouse and view reports and charts of the data.

ERP and CRM Projects

CRM

Project Manager for CRM implementation for financial services client. Led client through RFP process. Converted from a DOS-based legacy system, including migration of 15 years of customer data, plus real-time integration with e-commerce site.

Oracle

Project Manager for implementation of environmental ERP system with Oracle back-end at chemical manufacturing facility. Developed project plan, facilitated client meetings, and served as senior technical resource.

MS Dynamics

Project manager and technical lead for migration from Great Plains to MS Dynamics.

IT Consulting Projects

Infrastructure

Consolidation of network, file, email and remote access systems from mixed environment to a single platform, reducing support requests and increasing productivity through systems integration. Final costs came in 40% under budget.

QA / Testing

Lead creation of QA Center of Excellence, including use of off-shore resources and automation of unit tests, SIT, and UAT.

Data Center

Relocated entire office, IT infrastructure, and data center, on 10 weeks notice, with only 10 hours of system downtime.

Training/Workshop Projects

ITIL

Trained development team on ITIL-compliant project processes and documentation.

SharePoint

In conjunction with rollout of new Intranet, trained cross-functional, multi-facility team on SharePoint content management and team rooms.

SEO

Trained merchandising team on SEO best practices for product listings. Coached team through multiple rounds of new content development and tracked improvements in SEO rankings.

Next Steps...

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