When it comes to marketing of your business online - search engines, banner advertising, interactive campaigns and email marketing - the choices and challenges are bewildering. How do you use search enging marketing such as Google Adwords to drive interested people from around the world to your virtual door? Where do you start with banner advertising? What are banner ad networks and are they right for you? What are the important components of a good banner ad? Can you "rent" someone else's email list? And should you?
You have two choices in answering these questions - learn the answers yourself the long (and painful) way; or, utilize the services of someone who has already been through it all. I can help you plan and organize your interactive marketing efforts - from search engine marketing to renting email lists to full-scale multi-channel interactive campaigns.
Search Engine Marketing
Some may say that search engine marketing is a dead, overcrowded field, hard to get any positive return from investment. Nothing could be further from the truth. Yes, there can be a lot of competition out there, but that's the same in most any advertising venue. The key is to find the niche opportunities that are cost-effective for your business. And there is more to search engine marketing than just Google. There are many other search engine marketing networks out there, offering specific opportunities for specific industries and sectors. And now there is a whole new level to search engine marketing, using local search and mobile search to market through devices other than the desktop computer.
Interactive Marketing Campaigns
Building a successful interactive marketing campaign is no easy task. You have to address all of the following aspects:
- Overall campaign strategy and theme
- Identifying effective advertising placements (banner, search, email, co-registration, etc.)
- Negotiating ad placements
- Developing creative collateral for each ad placement (banner ads, email copy, landing pages, etc.)
- Monitoring campaign deployment and measuring results
Web 2.0 and Beyond
What kind of interactive marketing opportunities exist for your business with the current wave of "Web 2.0" sites such as Facebook, MySpace, LinkedIn and Second Life? I will guide through the jargon and hype to narrow the focus to the real possibilities for your business in these exciting new stages of the internet.
And when you're ready to take it to the next level, I can show you how to build new revenue streams by creating advertising space on your own site that will monetize your traffic at very little cost.