No matter the size of your business - one person, a thousand, more - doing business online is an essential ingredient for success. And setting up a virtual storefront is just the beginning. Do you have the know-how to turn site visitors into registered users and buyers? How about building a storefront with sophisticated capabilities for unique marketing approaches such as coupons or volume discounts or customer referrals? Do you know how to improve your results through better landing page design? Why learn all the lessons the hard way? Start off ahead of the curve and see how to get your customers to click and buy.
e-Commerce
Sometimes it can be overwhelming just trying to get off the ground with selling your products and services on the internet - putting together all the information for an online catalog, creating an easy-to-use shopping cart/check-out system, sorting through the many ways you can accept payments online.
I have led a number of organizations - big and small - through this process and created custom e-commerce solutions to suit each business' needs. Sometimes this took advantage of existing "off-the-shelf" systems like PayPal; other times, it meant designing and building a new online storefront from scratch. I have seen the mistakes that can be made, so you don't have to make them, too.
Or, maybe you're struggling with optimizing your online storefront? Are you losing too many potential customers through the buying process? Do potential customers exit your store after seeing just one product or service? Are you missing out on cross-selling, up-selling and impulse buy opportunities? Do you have the right kind of customer service operation to maximize your sales? There are design and technology solutions to all these challenges, that can help you take your e-commerce sales channel to the next level.
Email Marketing
If you're not reaching to your customers by email, what's holding you back? Email marketing is the number one way to acquire new business, and build return business. However, done incorrectly, email marketing can be a black eye for your organization. Yes, it's true that email is almost "free", but there are opportunity costs and business risks with every communication medium, including email.
Are you prepared to comply with federal restrictions on email marketing? Do you know how to comply with spam filters and make sure as many customers as possible actually receive your email? How do you design creative collateral for an email so it will engage your customers and drive them to action? Are you ready to segment your customer database so you can do more personalized marketing? I can help you navigate all these issues and build successful email marketing campaigns.
