e-TCA Inc. Website and Database Services to Grow Your Business
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Business Analysis
Business Intelligence
There's gold in your database servers - and we're not talking about the microchips. But do you have the analysts on board who can help you tie together what may appear to be unrelated data that turns out to be a breakthrough for your organization? The kinds of analysts who live and breathe data, who can visualize how the data connects? And lastly, the kinds of analysts who see answers to real business problems, not just theoretical ones?

Business intelligence can help you:
  • Find sales opportunities in your own customer base
  • Identify asset and inventory loss
  • Sort out logistical bottlenecks
  • Generate new product and service ideas
These are real challenges with real answers - right in your own databases.

Systems Integration
What if you had to go to one library to check out the latest novels, and a completely different library across town to read magazines and newspapers? And worse yet - neither library knows what the other library has? Make any sense? Neither does having multiple isolated databases. Getting your systems to talk to each other, and eventually centralizing at least some critical information, is vital to sustaining any long-term growth.

The right mix of business acumen and technical background can help break through these roadblocks and streamline your organization. I have the business organization mindset to see the way people, departments, systems and processes connect, and the technical knowledge to recommend practical solutions.

Analysis and Reporting
You scan the newspaper or online news site every day for the headlines - the top-line summaries of the day's events. Why shouldn't you do the same for your business or organization? You can't be a nimble business and make the right decisions without the right data. Data analysis and reporting through executive "dashboards" are the way to have daily, or even intra-day, summaries of the essential measures of your business at your fingertips.

I will work with you to create the right kind of reporting platform for your business - large or small. Perhaps you need a large-scale system such as Cognos or Business Objects. Maybe you just need a simple Microsoft Access report. I have built systems for a wide variety of types and sizes of organizations, enabling real gains in the decision-making cycle.

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Project Success
Created in-house system for tracking millions of marketing emails sent each month by financial services client. System tracks open rates, click thru rates and sales at the user level, while allowing for aggregation at the campaign level. Web-based "dashboard" re-calculates campaign totals overnight to allow for quicker adjustment of campaigns to maximize results.

Project Success
Increased productivity of in-house sales force through automated prospect contact management using SQL Server stored procedures and Visual Basic to search customer database nightly and generate targeted prospect each day. Added functionality to facilitate scheduling of follow-up calls. Created web-based "dashboard" of penetration and conversion statistics, updated every night.